Our Mission
The San Diego Performing Arts League is a membership based, not-for-profit, umbrella organization whose mission is to promote San Diego County's performing arts by increasing awareness of and encouraging attendance and participation in arts events. Serving theatre, music, and dance companies throughout San Diego County, the League develops cost-effective, collaborative programs that bring new audiences to the arts and strengthen San Diego's performing arts with new sources of earned income and management support.
What We Do
The League Provides many different functions to many different types of people. Mostly:
- Audience development
- Networking
- Advocacy, especially government relations
- Group marketing programs
- Member communications
- Professional development
- Star Awards
History
The League has a rich history of leading the way in providing top quality services. Many cities throughout the US and Canada have adopted SDPAL programs. Recently the League's financial woes and struggle with public funding have caused it to stop many of these valued services and return to core 'audience development' programs. However, sound financial management and focus on a more robust business model will help the League restore valued programs. If you want to help donate and / or volunteer we would be grateful. If you have questions please email us.The League has a rich history of leading the way in providing top quality services. Many cities throughout the US and Canada have adopted SDPAL programs. Recently the League's financial woes and struggle with public funding have caused it to stop many of these valued services and return to core 'audience development' programs. However, sound financial management and focus on a more robust business model will help the League restore valued programs. If you want to help donate and / or volunteer we would be grateful. If you have questions please email us.
Programs and Services
The San Diego Performing Arts League understands that every empty seat at a performance is a lost opportunity. We bring programs to the members to fill those seats. It is our goal to expose the widest audience possible to your events in order that you will: a) sell more full priced tickets, b) turn those patrons into regular subscribers and c) entice those supporters to become donors.
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